Entertainment giant NBCUniversal is diving deeper into the world of blockchain. The company has signed a multi-year strategic partnership with Aptos Labs, following successful collaborations on projects last year.
This is not the first time that the entertainment industry and the world of blockchain have linked hands. While Ethereum (ETH) has established itself as a popular platform for blockchain projects, other options, like Aptos, are emerging. The volatility associated with cryptocurrency prices, including ethereum price, is a factor that all players in the industry need to consider when developing blockchain-based solutions.
With the extended partnership between NBCUniversal and Aptos Labs that focuses on leveraging Aptos Labs' technology to develop innovative fan experiences and games based on NBCUniversal's extensive intellectual property, the potential for blockchain to revolutionize the entertainment industry is becoming more apparent. This collaboration could pave the way for new and exciting ways for fans to interact with their favorite content while also highlighting the importance of staying ahead of market trends in this rapidly evolving space. This includes iconic names like DreamWorks, Peacock, and the NBC television network.
"Fan engagement is constantly evolving," said Greg Reed, VP of Technology Partnerships at Universal Pictures. "This long-term deal with Aptos Labs empowers us to build even closer relationships with our fans and deliver groundbreaking entertainment experiences that cater to their preferences."
Previously, NBCUniversal experimented with blockchain ventures like "Renfield" (an Aptos-based game) and "The Exorcist: Believer" fan experience. The company also partnered with MoonPay (crypto payments) on an NFT scavenger hunt at Universal Studios parks and dabbled in NFT apparel and movie-based collectibles.
Aptos Labs, excited about the partnership, aims to utilize its blockchain technology to "deliver world-class, internet-grade blockchain products and solutions." As Mo Shaikh, Aptos Labs co-founder and CEO, stated, "We're thrilled to work with NBCUniversal and explore new ways to deepen fan connections and create unique entertainment experiences."
