What Is Masa (MASA)?

Launched on Ethereum, Masa (MASA) centers around the concept of a decentralized AI data and Large Language Model (LLM) network. It aims to empower users by giving them ownership and control over their personal data. This data can then be used to fuel various AI applications, with users earning rewards in the process.

One of the key features of Masa is its focus on user control. Through a system of zero-knowledge soulbound tokens (zkSBTs), Masa allows users to securely manage their data. These zkSBTs act like digital certificates that hold information about a user's data contributions without revealing the actual data itself. This ensures privacy while enabling users to decide how and with whom their data is shared.

The Masa network itself is built on three layers. The user layer puts individuals in control. Here, users can manage their zkSBTs and choose to monetize their data. The intermediate layer functions as a private data exchange. This is where anyone can become an Oracle Node Worker, using their spare computing power to fulfill requests from developers seeking specific data sets. Finally, the data access layer sits on a blockchain infrastructure. This layer is responsible for securely storing user zkSBTs and the data protocol contracts that govern how data is accessed and used.

By enabling users to contribute their data in a controlled manner, Masa aims to create a high-quality data marketplace for AI applications. Developers can leverage this marketplace to access valuable data streams, such as a user's digital footprint, to train more powerful and personalized AI models. This could lead to the creation of AI applications that are more relevant and effective for individual users.

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