$JESSE is a personal creator coin launched by Jesse Pollak, founder of Base and Head of Protocols at Coinbase, on the Base chain. It is an experimental asset created using Base App tools, designed to explore new models for the creator economy. Jesse Pollak emphasized that this is a “flywheel” mechanism that combines short-term attention with long-term content value, helping creators and fans regain ownership, control, and economic benefits.Jesse Pollak stated: “Creator coins are legitimate, and they are the major trend of the future. Base is rebuilding the next generation of the creator economy, truly returning ownership, agency, and earnings to creators and their fans. Artists will come onchain, streamers will come onchain, meme lords and joke masters will come onchain. I’m jumping in myself — let’s push this frontier further together.”