Ford to price its Fathom electric pickup at $28,350 as it targets a 2027 launch
Ford is rolling out the Fathom, a new electric pickup priced at $28,350, after spending more than $5 billion on development. The model was initially priced at $40,000 before rising to nearly $60,000, and the federal tax credit has been eliminated. A rival pickup starts at $28,145 and sold about 155,000 units last year.