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Indians splurge ₹72,000 crore on their favourite golden obsession to satisfy festive craving
Gold buying rose 30% in volume during the Dhanteras-Diwali season, with consumers purchasing 52 tonnes worth ₹72,000 crore, according to the India Bullion and Jewellers Association (IBJA). A nearly 21% correction from Januarys peak of ₹1.8 lakh per 10 grams brought buyers back to stores, although high prices continued to affect affordability.